Canopy.Digital Marketplace Research 2026

Real Questions. Real People. Real Commerce.

Help us understand what actually needs to change in Nigerian marketplace commerce.

I am not writing a report. I am building a better programme. Your honest experience as a marketplace builder or as a buyer will directly shape how Canopy Digital helps Nigerian e-commerce work better for everyone.

3 minutes to complete · Anonymous if you prefer · Every response read personally by Adeoke
Getting started Step 1 of 5

First things first

Which side of the marketplace are you on?

Your answer determines which questions you see next. You can be both many people are.

For marketplace builders

Tell me what building this has actually been like.

No polished answers needed. I want the honest version the challenges you have not talked about publicly.

Not the technical one. The business one. The thing that has most prevented your marketplace from generating the revenue it should.
Not the ideal solution with unlimited budget. The specific thing that, if it existed, would move your marketplace toward consistent revenue.

For marketplace buyers

Tell me what shopping on a Nigerian marketplace has actually felt like.

I want the honest experience including the times it went wrong and the reasons you have not completed a purchase.

Select all that apply.
Not "just don't scam people." Specifically what would a marketplace need to show or say or do before you paid, that you have not yet seen from any Nigerian platform?
1 = I avoid it entirely. 10 = I shop with full confidence.
Avoid entirely Full confidence

The bigger picture

What do you think Nigerian marketplace commerce needs most right now?

Beyond your personal experience what do you observe about how online commerce works or fails in Nigeria?

Almost done

Tell me a little about yourself.

This is entirely optional. If you prefer to remain anonymous, leave these fields blank and your responses are still valuable. If you share contact information, I may follow up personally not to pitch you, to thank you or ask a follow-up question.

Only used to follow up with a personal thank you or a clarifying question. Never added to a marketing list without your permission.
🌱

Thank you. This matters.

Your response has been received and I will read it personally. If you shared contact information, expect to hear from me within 48 hours not with a pitch, but with genuine gratitude and possibly a follow-up question.

The research from this form will directly shape how the Marketplace Accelerator Programme works and what Nigerian e-commerce infrastructure looks like for the people building and buying within it.

Know someone who builds or shops on Nigerian marketplaces? Their experience matters too.